Girls are liking techy toys over jewels and shoes?????

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Carrie1219

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http://news.yahoo.com/s/usatoday/20060801/tc_usatoday/studywomenliketechtoysmorethanshoes

Study: Women like tech toys more than shoes By Edward C. Baig, USA TODAY
Tue Aug 1, 11:04 AM ET



NEW YORK - Is a plasma TV a girl's new best friend?


An Oxygen Network survey released Tuesday found that more than three out of four women said they'd choose the TV over a diamond solitaire necklace. Women preferred a top-of-the-line cellphone to designer shoes by a similar margin. And a little white iPod narrowly trumped a little black dress.


These are among the results of the Girls Gone Wired survey by market researcher TRU for Oxygen. TRU surveyed 1,400 women and 700 men 15 to 49 years old to compare tech attitudes among the sexes.


The findings suggest advertisers need to address a broad audience and not talk down to women. Advertisers are best served communicating lifestyle benefits of tech products by showing what's useful about them, rather than focusing on specifications, Oxygen says.


"There have been some missed opportunities to market consumer electronics to women," says Steve Koenig, senior manager of industry analysis for the Consumer Electronics Association, whose research reveals only subtle differences between the sexes in their attitudes toward technology.


In the Oxygen survey, 59% of women agreed with the statement "Women are much more tech savvy than they give themselves credit for." Among the men, just 38% agreed.


"Men and women are equally competent in the technology arena," says Oxygen CEO Geraldine Laybourne.


Katie Richardson, 25, a project manager for an elevator company in Chicago, says family members come to her for help setting up iTunes or fixing a digital camera. "I love figuring out all the different functions," she says.


Still, just 35% of women agreed that "most of the time people rely on me for technology help," vs. 54% of men.


However tech-savvy they are, women are typically the decision makers when it comes to buying.


"From every piece of data we've seen, by and large, household budgets are controlled by women," says Randy Komisar, a partner at Kleiner Perkins Caufield & Byers, a prominent venture-capital investment firm. But they are "far more oriented toward solutions rather than tools."


Kristen McDonnell, CEO of LimeLife, a producer of mobile content for women 15 to 35, agrees. "Women are power users of the Internet now in terms of MySpace pages, e-commerce and photo sharing."


New York City College of Technology radiology student Shavonn Tatum, 26, is passionate about gadgets. "I love technology and can't wait to graduate so I can buy things I really want," she says.
 

Carrie1219

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No, L likes 13 inch Toshibas with with foiled rabbit ears...:tup: :tup:

I must be old school. I like jewels over Plasma TVs.. although I like Plasma TVs too........ BUT... do like cool cell phones over shoes and would take a small white IPod over a little black dress as I already have too many of them. :icon_mrgreen: :icon_mrgreen:

I think Chispa might take the shoes... :icon_wink: :lol:
 

Carrie1219

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MtlBoltsFan said:
This just in: leisure likes blow up dolls over prostitutes and concubines.
He told me that they don't "talk back", are low maintenance, and take up almost no room in his closet.
 

WonderSlug

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Chispa said:
I'll take the Plasma TV over jewels any day.

But a cell phone over hot shoes? You're friggin' kiddin' me.

Gimme shoes.


Chispa, if you actually have that pair of shoes or one very similar, you are a freaky sexy babe! :icon_eek:

Sluggy likey! :icon_mrgreen:
 

Thumper

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WonderSlug said:
Chispa, if you actually have that pair of shoes or one very similar, you are a freaky sexy babe! :icon_eek:

Sluggy likey! :icon_mrgreen:
Sluggo, have you ever met a female you didn't like? :lol: :icon_mrgreen:
 

WonderSlug

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Chispa said:
I should post a picture of the caramel-colored ones. Believe me, if I bought them when I don't even have a suit to wear with them, they're cute.

Edited to add:I'm a plain jane. I just like cute shoes a lot. ;)
Oh. Well if you are modest and shy, just pictures of you wearing them, from the waist down.... :icon_mrgreen: :icon_wink:
 
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Thread_Killer

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Chispa said:
I should post a picture of the caramel-colored ones. Believe me, if I bought them when I don't even have a suit to wear with them, they're cute.

Edited to add:I'm a plain jane. I just like cute shoes a lot. ;)
chispa is very attractive in real life. Definitely NOT a plain jane.

Take it from one who has seen her pics. :tup:
 

Thread_Killer

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If I could pick an actress that chispa reminds me of, it would probably be this one:



Right down to the small breasts! :icon_razz:
 
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Carrie1219

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Well, Angie could have done a better job of picking out her bra color :lol:

Chispa is slim like Angie too... Yup, if chispa looks like any actress, it would be her.
 

WonderSlug

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carrie1219 said:
Well, Angie could have done a better job of picking out her bra color :lol:

Chispa is slim like Angie too... Yup, if chispa looks like any actress, it would be her.
ANgie Harmon's a hottie! :icon_eek:


Too bad Harmon married Jason Sehorn of the New York Giants NFL team. :icon_evil:
 

Carrie1219

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:icon_rofl: "Carrie" is a common shoe name.... Remember Carrie from "Sex In the City" had tons of shoes....:icon_wink:

I'll take those shoes. Could use the heighth. Now if I could just walk right in heels that high... :icon_shrug: :icon_tease:
 
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KimPossible

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I got a new techy toy and am so excited...a good new scanner/printer/fax that I like alot...my 13 year old daughter just set it up...:icon_eek:

I am scanning old pics of when I was little and when my parents were growing up.

You can download your digital camera memory card straight to this printer/scanner too. And it's fast.

No shoes can beat this. Sometimes I get irritated I wont be able to see the new technology in 100 years...

Plasma > jewelry any day...I lost a diamond ring down the sink anyway...
 
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turbo_turtle

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this past July I gave my girlfriend a 1 carat Ruby pendant necklace and she liked it but she said afterwards that she wanted an Ipod Video type for her birthday instead of the necklace and the necklace was $150 more than the Ipod so was I wrong for the necklace? Should I have given her the Ipod? I am confussed.
 
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turbo_turtle

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Chispa said:
We need more information before we can answer that. :)

My instinct is that unless you've been together a pretty long time and she's dying to be with you the rest of your life, you spent too much. ;)
Her and my self have been together for 3 great years and the other thing is that she already has an Ipod that is for music only not for videos so she wanted the video Ipod to go with her music Ipod. I hope that it can answer some questions. Still confussed.
 
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turbo_turtle

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Chispa said:
The ruby necklace was a great gift. Rubies symbolize beauty and passion. It was really thoughtful of you to give her that necklace. More than thoughtful. :)
She is to me very beautiful and also I thought that the necklace would last much longer than an Ipod would. So I was going for longevity & beauty aspect with all my love to my eyes than esthetics of a mini box of an Ipod which is to me would not symbolize longevity & beauty, no offense to Ipods and Ipod users.
 

rexy2006

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turbo_turtle said:
this past July I gave my girlfriend a 1 carat Ruby pendant necklace and she liked it but she said afterwards that she wanted an Ipod Video type for her birthday instead of the necklace and the necklace was $150 more than the Ipod so was I wrong for the necklace? Should I have given her the Ipod? I am confussed.
That was a very nice thoughtful gift you gave her. You were not in the wrong IMO. I would be very happy to get such a gift. Maybe next time a gift certificate to Best Buy would do better. Less thought, but it would make her more happy.
 
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